I witnessed through my lens the transformation of Buenos Aires' largest retail space into a visual wonderland. I captured the essence of a furniture brand launch, from the architectural marvels to the intricate product details. From the project's inception to months after its launch, my camera narrated this extraordinary content creation journey.
Roles that I performed: Photo, Filmmaker & Content creator
When Tiendas Landmark opened its doors, our marketing team and I devised and proposed diverse content styles to cater to all press demands, internal needs, and more. The project encompassed everything from launch content, press space photography, grand opening events, social media teaser videos, behind-the-scenes construction coverage, a motivating institutional video for internal branding, to detailed product photography for social media. Each moment became a visual piece, narrating the brand's success story within this awe-inspiring space.
The workflow involves a marketing meeting where a brief is discussed or content proposals are requested. I research the niche to develop profile suggestions and then finalize scripts, targeting various profiles. I create graphic materials for next presentation and, based on feedback, initiate pre-production.
